Step One: Research

/ Industry review: current styles, trends, context etc.

/ Company review: company culture, target market, competitors etc.

/ Review of submitted brief

/ Review of website

/ Review of social media pages

/ Skype call where necessary (depending on logo complexity)

 

Step Two: Initial Designs

/ Concept sketching

/ Color suggestion (unless already decided)

/ Font suggestion (unless already decided)

/ Logo mock-up in Adobe Illustrator

 

Step Three: Review & Approval

/ Provision of 3-5 logos to client (depending on logo complexity)

/ Feedback and discussion

 

Step Four: Refinement

/ Design refinement

/ Logo approval by client

 

Step Five:

/ Sharing of logo in Ai, JPG, PDF, PNG and any other requested formats